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Category: Counsellor website marketing

Should you delete your Facebook account?

Recent changes to Facebook including fake AI profiles, reducing fact checking and allowing offensive content mean it’s worse than ever, and many people are just deleting their accounts. We’ve recently deleted our Facebook page and X/Twitter account. As a small business owner, should you?

Using ‘UTM tags’ to see where your website traffic is coming from

Adding special tags to links that we post or include in emails can help us narrow down what marketing activities work for us.

Refresh your marketing and website when business is quiet

If business is quiet because of school holidays, Brexit or a pandemic, it’s a great time to work on your own business. We all get caught up in client work and day to day running of our businesses, so a bit of downtime can be a welcome break to make sure our own marketing is […]

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