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Category: Website marketing

What is search engine optimisation (SEO)?

If you’ve got a website and an email address listed, chances are you get inundated with dodgy emails from ‘SEO companies’ with Gmail addresses. Their generic sales pitches try to make you think there are things wrong with your site and how they can fix them. You can safely ignore those emails. They will take […]

Marketing your counselling website pt5 – Save time on social media with Hootsuite

This is part 5 of our free marketing basics guide. Social media can be a quick and easy way to market your counselling business and also demonstrate your experience and knowledge. The Twitter website interface can be confusing and it’s easy to miss when people mention you and reply to your Tweets. Not responding to […]

Marketing your counselling website pt2 – Blog ideas for counsellors

Writing about your own business can be tricky at first, so here are some blog ideas for counsellors. The more you write the more ideas you will get. By getting inside the mind of your readers you will be able to write useful content that will also generate traffic from search engines. Write with your […]

Marketing your counselling website pt1 – Blogging tips

Part one of our marketing course contains blogging tips. Regularly updated, relevant content is key to marketing your website effectively. You can offer interesting information about the counselling process and theories to build trust and attract new clients. If we built it for you, your website uses a content management system called WordPress. This system […]

Directories for counsellors and therapists

There are a number of general and counsellor specific web directories out there that could help you get new clients and increase traffic to your website. Some are free and some charge a monthly fee. Depending on the directory you can add contact details, images, testimonials and opening hours to your listings. With a number […]

Marketing your business online: Intro

It would be great if putting a new website online will result in an immediate boost in new business for your counselling or therapy practice. Sadly this is almost never the case as you’ll be up against other well established websites. It takes time to build a site that achieves decent rankings on search engines […]