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Category: Advice and How-to

Reasons your business needs to own it’s platform – AKA why counsellors still need a website

Yes, I’ve got a vested interest in designing and building websites. But aside from keeping myself in baked beans, there are some huge reasons why your business needs to own its platform and not rely on Facebook, YouTube or other systems. You need to build your own database With your own platform like a website, […]

Marketing your counselling website pt8: Measuring what works

To get the best from the marketing you do for your counselling or therapist website, you need to know what’s working and what isn’t. You can save yourself time and money once you know what works and what doesn’t. Measuring this can be tricky, but read on for some tips. Google Analytics and Webmaster Tools […]

What is search engine optimisation (SEO)?

If you’ve got a website and an email address listed, chances are you get inundated with dodgy emails from ‘SEO companies’ with Gmail addresses. Their generic sales pitches try to make you think there are things wrong with your site and how they can fix them. You can safely ignore those emails. They will take […]

Google Chrome now marking non-SSL websites as “not secure”

In a move to make the internet and websites more secure, the Google Chrome browser is now marking non-SSL websites as “not secure”. We encourage you to adopt HTTPS in order to protect your users’ connections to your website, regardless of the content on the site. Google What Is SSL? SSL stands for “Secure Sockets Layer” […]

Marketing your counselling website pt7 – Email newsletters

Now you’ve read part six and have people signing up to your mailing list you can send them a regular newsletter with information about your products and services, or update them whenever you publish a new blog article. We’re going to use Mailchimp as an example again. Make it brief, and useful Make your newsletter […]

Privacy issues with counsellor’s websites & businesses

With the potentially sensitive nature of the counsellor’s business and client confidentiality, there can be privacy issues above and beyond what non-counselling businesses have to be aware of. Reviews Many businesses ask their clients or customers for reviews on Google, Facebook or other platforms such as Trustpilot. Many people are happy to leave a review […]