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Category: Advice and How-to

What is search engine optimisation (SEO)?

If you’ve got a website and an email address listed, chances are you get inundated with dodgy emails from ‘SEO companies’ with Gmail addresses. Their generic sales pitches try to make you think there are things wrong with your site and how they can fix them. You can safely ignore those emails. They will take […]

Google Chrome now marking non-SSL websites as “not secure”

In a move to make the internet and websites more secure, the Google Chrome browser is now marking non-SSL websites as “not secure”. We encourage you to adopt HTTPS in order to protect your users’ connections to your website, regardless of the content on the site. Google What Is SSL? SSL stands for “Secure Sockets Layer” […]

Marketing your counselling website pt7 – Email newsletters

Now you’ve read part six and have people signing up to your mailing list you can send them a regular newsletter with information about your products and services, or update them whenever you publish a new blog article. We’re going to use Mailchimp as an example again. Make it brief, and useful Make your newsletter […]

Privacy issues with counsellor’s websites & businesses

With the potentially sensitive nature of the counsellor’s business and client confidentiality, there can be privacy issues above and beyond what non-counselling businesses have to be aware of. Reviews Many businesses ask their clients or customers for reviews on Google, Facebook or other platforms such as Trustpilot. Many people are happy to leave a review […]

Marketing your counselling website pt6 – Building an email list

Once you start having visitors coming to your website, it’s a great idea to obtain their email addresses so you can contact them again and turn them into clients. If people are visiting your site they are interested in what you do and a simple sign up form can be enough to start building your […]

Marketing your counselling website pt5 – Save time on social media with Hootsuite

This is part 5 of our free marketing basics guide. Social media can be a quick and easy way to market your counselling business and also demonstrate your experience and knowledge. The Twitter website interface can be confusing and it’s easy to miss when people mention you and reply to your Tweets. Not responding to […]