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Web design tips for counsellors

Web design tips for counsellors

There are a lot of ingredients required to produce an effective counsellor website; here are some web design tips for counsellors.

Create a calming and welcoming web design

Use calming colors, soft textures, and welcoming imagery to create a warm and inviting atmosphere on your website that reflects the safe and supportive environment you provide in your counselling practice. A tech company or healthcare website template might not put across the right feel for your potential counselling clients – being too bare, technical or clinical.

Make your site easy to navigate

Organize your website in a clear and logical way, with easy-to-find menus and navigation links. This will help visitors find the information they need quickly and easily, as they might be experiencing distress while looking for your services.

Use clear, concise language

Use simple and easy-to-understand language to communicate your services, approach, and values. Avoid using jargon or technical terms that may be confusing to visitors. Counselling schools of thought can use complicated language, and potential counselling clients might not respond well to that when they need some soothing and help!

Highlight your areas of expertise

Use your website to showcase your expertise and experience in counselling. This can include information about your training, certifications, and specialisations. Knowing that you are well trained and qualified can help put clients minds at ease.

Include client testimonials

Feature testimonials from satisfied counselling clients on your website to help build trust and credibility with potential new clients. These may have to be anonymised due to the nature of your services, so including a Google review widget might not be appropriate for counsellor web designs.

Offer resources and support

Provide resources and support to visitors on your website, such as helpful counselling articles, tips, and links to relevant resources. This can help establish your expertise and provide additional value to visitors. Signposting can be invaluable to people experiencing distress as they might not be able to book a session straight away if your calendar is full up.

Use “responsive” web design

Ensure that your website is optimised for all devices, including desktops, laptops, tablets, and smartphones. This will ensure that visitors can access your website easily and comfortably from any device. Wonky design or things being too small will probably result in potential clients clicking the ‘back’ button and visiting another counsellor’s website!


Overall, a well-designed website can help counsellors establish your credibility, build trust with potential clients, and provide valuable resources and support to visitors. By creating a calming and welcoming design, making the site easy to navigate, and highlighting areas of expertise, counsellors can create a web design that effectively communicates your services and values to potential clients.

If you need a cost-effective, all in one solution check out our counsellor web design package